Viajarte México

Branding strategy for a travel agency

Using the LEGO® Serious Play Method, we develop a differentiation strategy for this company, whose value proposition relies on making tailor-made experiences for travelers in Mexico City.

We took as inspiration traditional knittings and colors reminiscent of Mexican architecture like Luis Barragan’s, as an elegant way to connect with the countries history and aesthetic. I was in charge of leading the visual design team to develop the company’s brand standards, website, and social media resources.