Nanti Organic Market

How might we stand out within the organic market aesthetics?

The design of this organic market was a collaborative project, in which Mother Nature, branding strategies and differentiation served as the starting point.

Our main insight was that every organic shop in the neighborhood used the same colors and aesthetic, so we tested different visual concepts to get the most attractive idea for a female target.

Once we settled on the branding concept, we designed furniture, signage, and point of purchase elements in collaboration with architects from R-Zero Studio and graphic designer Alejandra Antón. The project was made in masiosare studio.